Asia and the EPL: How a Continent Fell in Love with the Premier League

It’s no coincidence that Premier League teams invest so much money and time in Asian territories in the course of the preseason. Asia gives an unlimited marketplace for the Premier League product and 메이저리그중계 has emerged as an invaluable revenue stream for EPL sides.

However why has Asia turn into such a sizzling bed for Premier League fervour?

Why are we now not stunned to see banks and banks of Tottenham fans in Hong Kong wearing their Lilywhite replica shirts and singing “Ossie’s Dream” just as they would on the Shelf at White Hart Lane?

How is it that Liverpool fans in Jakarta know all the words, all of the harmonies and even the nuances within the nuances of “You’ll By no means Walk Alone”?

This article explores the relationship between Asia and the Premier League product and examines the interrelationship between the EPL and the continent’s market.

The Origins of the Adulation

There are key reasons why the English game has found such favour among Asian markets. Initially, it’s a case of timing, and secondly, it’s the intrinsic value of the product.

It’s a relationship that Japan As we speak has described as “decades within the making” and the site suggests that British football is so fashionable primarily because it was the primary European soccer to be broadcast usually in Asia.

Earlier than Europe’s other leagues had even begun to think about expanding their exposure to markets beyond the local, ITV and BBC had been already promoting the English game and broadcasting British football in Asia.

Thus, the Premier League was the first major European division to actually be seen by the Asian public and subsequently left a historical imprint on the public.

Secondly, the nature of English top-flight contests have appealed to the casual sports fan. While some of Europe’s different leagues may come across as staid, clinical or dispassionate, the British game has built its repute upon the livid, dramatic and thrilling contests that furnish its league.

It’s a product nearly completely designed for consummation, appreciation and the following retention of curiosity and support.

The Scale of the Affection

Initially, you will need to make clear the fairly obvious proven fact that it isn’t just in Asia that the Premier League is an enormous vehicle. In response to Danny Lee of the South China Morning Post, over 70 p.c of the 2.1 billion soccer fans in the world follow the Premier League making it, substantially, the most visible home competition among the international public.

With regard to Asia, it’s perhaps greatest to let the numbers clarify the EPL’s recognition and to convey just how dimensionable the continent’s market is.

For the 2010-eleven Premier League season, the UK had an in-house audience of 629 million—this compares with a mixed 361 million in North and South America combined, 761 million in the rest of Europe, and 879 million in Africa and the Center East.

Spectacular numbers, however that’s utterly dwarfed by the audience tuned in from Asia; providing an in-dwelling audience of 1,300 million meant that the continent supplied 32.5 % of the Premier League’s public for the 10-eleven season, in line with Repucom, Premier League Fan Survey 2011/12.

The numbers have only grown over the past 18 months, demonstrating the big function that Asia performs within the global Premier League market. Lee states there are some who estimate that Asia’s total soccer fanbase numbers over a billion—the form of interest that the house market cannot even start to compare with.

The need to witness the spectacle of Premier League was once once more evident in the course of the recent Barclays Asia Trophy. Even though the current British and Irish Lions’ rugby tour did not generate capacity crowds, the torpid batch of soccer friendlies noticed the Hong Kong Stadium packed to the rafters.